Posted by Don Clark | Filed under Toys
Awesome custom Leroy C. by D-Lux.
Posted by Don Clark | Filed under Toys
Well, he departs tomorrow AM. Big thanks to everyone who picked up an unpainted Leroy C. Adios!
We often get asked what our process is like. While we have multiple ways of conceptualizing and pitching ideas, the 3-step process that I’m going to outline below is pretty standard fare for us, as I’m sure it is with many illustrators. Sketch, sketch some more, sketch again, then on to final. ‘Final’ for us, usually means we hop into Illustrator and block out shapes. Once we have our shapes dialed and approved, we move on to lining and shading in Photoshop. There are many times when we start and finish in Photoshop as well, but a typical project like this will begin as vector art. I thought it might be fun to break down the evolution of an illustrated project, specifically a Gift Card for Target.
Let us begin …
With the majority of art direction already fleshed out by the wonderful team at Target, we’re given the project and asked to create sketches based on their initial ideas. Since their initial ideas are always completely awesome, it’s a joy to build off of them. The name of this particular card is ‘Glow-In-The Dark Space Maze’. In this case, it’s a card that doubles as a glow-in-the-dark space maze that doubles as a spaceship. Wait, is that triples as? … Nevermind.
The first task is the game itself. The manufacturer needs to get started on producing these suckers, so the game dieline is first priority. After a few sketches, we dial it down and come up with our shape.
After the basic game shape is a wrap, we get to the fun part – figuring out the maze! After heading to the store to pick up a few similar maze games, we play, throw down to the floor and curse at said maze games. Once we think we know what we’re doing, we start to sketch out our walls. To make it easier, we’re given the ball diameter and wall thickness before we begin. After a zillion attempts, the sketch below is the winning configuration – which means anyone under the age of 5 can conquer the game in under 1 minute while the rest of us need about an hour.
After the sketch is approved (and tweaked a little), we move to final vector art for the manufacturer. Bada-bing:
After the game material is off being made, it’s time to move into final art. With the nature of this card being glow-in-the-dark, the client asks that we use bright colors. Done. Here are a few colors we pitched:
… as well as this color scheme, which ultimately gets chosen.
So now that the game itself is done, time to start sketching the actual card backer – which is always a big chunk of the fun. We sent the client a few options, with this particular idea taking home the trophy …
So now what’s next? You guessed it. A few tweaks, then on to Illustrator. That’s when we start blocking out shapes and finalizing color schemes. After a few rounds of small revisions, we have our final ready for shading …
And there you have it … a finished Gift Card. That was fun, right? Now it’s your turn.
Here is the cover for an upcoming Demon Hunter release featuring the first 3 albums in one package. The 3 disc set will be available everywhere March 8th. If you’ve had trouble finding these older releases in a store near you, here’s the chance to get them all (and cheaply). As always, the DH demon skull graces the cover, this time made from the trees of my back yard. I gathered up some fallen branches and leaves, constructed the logo on a large sheet of white paper, and Jerad Knudson shot the photo.
Hayley Rader sent us this amazing charcoal drawing of Ryan. I thought it was great and had to share. Don’t tell my brother.
It’s that time of year again. The lineup has been announced for the 2011 Sasquatch! Music Festival. And to celebrate, Salvatore and George are roastin’ up s’mores. With this year being the 10th anniversary of the festival, we have some extra special plans. Stay tuned.
Oh, and how great is the lineup this year?
Well, that was fast. Our unpainted Leroy C. figure sold out in 24 minutes. If you weren’t able to grab one today, have no fear: we’ll have plenty of the colored version in April. Thanks to everyone for grabbing them today.
Could there be more IC toys in the future? We’ll have to wait and see …
Last year, our buddy Josh Higgins asked if we’d cruise down to his city sometime to tell our story and flash some .jpg’s on a big screen. We happily agreed, so here we are. We’re excited to bring our dog and pony show to the beautiful city of San Diego on April 2nd. We’ll be speaking at the legendary Casbah club, but what we’re most excited about is The Black Heart Procession will be joining us to shut down the evening. Oh, and a little bonus for you early birds: The first 200 folks through the door get an 18″ x 24″ silk-screened poster, namely the one you see above. Tickets are $10 advance/$12 day of show and you can purchase them here.
Meet Leroy C. He’s 4.25″ tall, extremely friendly, loves children and is 100% house trained. Before he arrives in full color, we’ve got 30 all-black prototype’s ready for adoption. In the shop (complete with photos) on Monday, February 7th at 10:00PST. $30 + shipping.