A New Mark

As we enter into our seventh year here at IC, we’ve decided to give our iconic mummy mark an upgrade.

The reenvisioning of our logomark is something we have been considering for some time. With a consciousness for particularly small uses (social media icons, products, packaging, clothing tags, etc.) we sought out for a bold, timeless mark that stands strong in every possible scenario. With a handful of new projects/products on the horizon, we decided that now is the time.

The original mark I created in 2006 was inspired by skateboard graphics and other pop art from our coming of age. Although it feels somewhat classic in its own right, the detailed style has proved to be limiting over the years.

Our goal was to create a simpler, more streamlined version of our classic “cyclops mummy,” keeping its overall concept (and hopefully its recognizability) in tact, but modernized and with a broader range of usability.

We explored a variety of shapes for the head itself – a perfect circle, a rectangle with rounded corners, etc. In the end, it was imperative that it truly convey a head shape, so we landed on what we refer to as the “egg.”

Aside from the logo’s core theme, we also knew we’d be sticking with our classic color scheme. It feels as integral to our brand as the mark itself, and allows us to maintain our focus. Another benefit of this new mark is our ability to explore varying combinations of these colors depending on its use. The solid white or yellow wrap will be the primary marks, while the shaded versions – with white highlights on the yellow wrap, and yellow lowlights on the white wrap, give us more detailed options as well.

A minor but important detail was the small piece of wrap peeking around the backside of the mummy head. It’s a subtle inclusion, but it truly helps the read. It was necessary that this piece be included, but without jeopardizing the true center of the new mark.

You’ll also notice the inclusion of an ® mark. With the recent registration of our brand name and identity, it’s time to make it official.

And of course, we celebrate this momentous occasion with some swag. New T-Shirts are available for pre-order (shipping mid-late September) as well as new silk-screened die-cut stickers.

13 Responses to “A New Mark”

  1. Paul Says:
    August 9th, 2013 at 12:02 pm

    Ummmm AWESOME! Love it, nice work guys.

    I especially love the ones with the shading and highlights.

  2. Spur Creative Says:
    August 9th, 2013 at 1:10 pm

    Absolutely perfect. Well done guys.

  3. Drew Says:
    August 10th, 2013 at 7:59 am

    Hey guys that new mark of yours looks really good!

  4. AYE Says:
    August 13th, 2013 at 10:19 am

    IC has gone iOS 7.

    Still very Illuminati though.

  5. ogoditsandre Says:
    August 16th, 2013 at 2:53 am

    oh wow! i would actually get that as a tattoo! #loveit

  6. Eric Moresea Says:
    August 16th, 2013 at 9:01 pm

    Awesome!!! I LOVE it! I can’t WAIT to wear it on a t-…OH, THERE it is!!!

  7. Andrew Says:
    August 27th, 2013 at 1:31 pm

    Great to see your trademark skill turned on a revamp for your own brand, beautiful work! I’d really love some custom slipmats, but sign me up for a tee in the meantime…

  8. Brian Perez Says:
    September 6th, 2013 at 5:49 pm

    Amazing upgrade.

  9. Abe Says:
    September 12th, 2013 at 3:09 pm

    Excellently done.

  10. To.be.onfire Says:
    October 29th, 2013 at 4:44 pm

    Blows my mind how much the glance in the eye adds to both shaded versions. Absolutely love it!

  11. steveL Says:
    November 4th, 2013 at 3:40 pm

    You guys do fantastic work—my design heroes. Love the logo update and now I want to purchase those two T-shirts.

  12. Mike Says:
    February 26th, 2014 at 12:38 pm

    Awesome Logo update! The T-Shirts look very cool, what brand are they? I see the “M” on the inside but can’t make out the rest.

  13. mahalie Says:
    March 20th, 2014 at 3:11 pm

    Thanks for sharing your process, love it :D

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Founded in 2006 by Don & Ryan Clark, Invisible Creature is a
multi-disciplinary design and illustration studio based in Seattle, WA.


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