Build A Bullseye!
Posted by Don Clark | Filed under Illustration, New Work, Packaging, Toys
We’ll never forget that day in 1983 that our mom brought home a bag of Legos the size of a small car. She had picked it up at a garage sale (who sells Legos?) for $8. From that point on, we were hooked. For obvious reasons, Legos ended up being our favorite toy for years to come - and as with most things in parenting life, it’s come full circle and is now my son’s favorite toy. Like many folks, those bricks have been a big part of our family.
So as you can imagine, I wish I could hop in one of these to go back and tell my 8-year-old self about our newest project for Target, the Lego Build A Bullseye! Gift Card. We’ve been fortunate to work on many cool projects over the years, but this one was sorta special. We actually wrapped this up in May, so it’s fun to finally see it in stores for the holidays.
Below are some shots of the carrier on press a few months back:
And here is the endcap fixture at the store. They were sold out at noon today, so I’m guessing there are other human beings that like Lego as well.
Thanks to our (always) amazing art director Ted for the brains behind this project, and the fine folks at LEGO for giving us the green light.
Oh, and check out the cool little animation below:
13 Responses to “Build A Bullseye!”
November 8th, 2010 at 9:57 am
Great work guys, always inspiring and great attention to detail. Hoping to get out and pick one of these up soon!
November 8th, 2010 at 11:16 am
Awesome work, I have to go get one of these, plus kids are getting lego’s anyways.
November 8th, 2010 at 1:28 pm
Man, you two TRULY are livin’ the dream!
Great work! Congratulations!!
November 8th, 2010 at 5:12 pm
Great work! Picked up 2 on Saturday. I left another 2 for some other lucky person but it took a great deal of restraint….
November 9th, 2010 at 5:38 am
[...] designers at Invisible Creature were involved in designing the packaging for Target’s Build A Bullseye gift card promotion. The gift card concept gets a [...]
November 9th, 2010 at 3:18 pm
great work guys!
November 9th, 2010 at 6:43 pm
[...] The latest fun gift card from Target, a Lego kit by Don Clark. [...]
November 14th, 2010 at 5:38 pm
Beautiful work once again. I’ll be on the lookout for this one :D
November 15th, 2010 at 9:42 am
amazing. prob my favorite project from you guys!
November 16th, 2010 at 2:18 pm
Great Stuff! Enjoyed looking at this at our local Target in Orlando.
November 26th, 2010 at 11:25 am
[...] Image taken from invisiblecreature.com [...]
December 13th, 2010 at 7:10 am
As huge fan of you guys and of Lego this made my heart skip a beat. What I would like to know, from a technical aspect, is how you achieved the grunge/noise on the image? I love the effect and would love to know how it is done.
Thanks
Derek
December 13th, 2010 at 8:04 am
Love it. Great work. Must get one for myself!
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