Gift Maker Toys For PNC

We are excited to announce the launch of a fun new project we just finished up with the kind folks at Deutsch NY. Deutsch commissioned IC to create 12 unique character toy designs based on the classic song “The Twelve Days Of Christmas” for PNC’s infamous annual PNC Christmas Price Index. Beyond the task of creating 12 original characters based on the song, we also designed multiple interchangeable parts for each character – over 100 pieces in total. Partridge In A Pear Tree, Turtledove, French Hen, Calling Birds, Golden Rings, Geese-a-Laying, Swans-a-Swimming, Maids-a-Milking, Ladies Dancing, Lords-a-Leaping, Pipers Piping and Drummers Drumming.

The PNC Christmas Price Index site is loads of fun and allows you to create your own toy by selecting various heads, legs, arms, bodies and accessories. When you are done creating your character, PNC calculates the total cost of what your selection would be in 2013, as well as how much it has gone up or down since 2012.

But the coolest part? For 12 days, PNC is selecting 24 lucky winners per day to receive a 3D-printed gift in time for the holidays! Using Makerbot desktop printers, winners will be chosen randomly and selected each day. The more gifts you build, the more chances you have to win. Read more about that here.

We had so much fun with this project, now it’s your turn!

More about PNC Bank’s Christmas Price Index:

The PNC Christmas Price Index® shows the current cost for one set of each of the gifts given in the song “The Twelve Days of Christmas.”

It began 30 years ago when the chief economist at PNC Bank decided to figure out how much it would cost to buy each of the gifts. Little did he know, he was starting a holiday tradition that continues to this day.

The PNC Christmas Price Index® is similar to the Consumer Price Index, which measures changes in prices of goods and services like housing, food, clothing, transportation and more that reflect the spending habits of the average American.

The goods and services in the PNC Christmas Price Index® are far more whimsical. And most years, the price changes closely mirror those in the Consumer Price Index. It’s a fun way to measure consumer spending and trends in the economy. So even if “pipers piping” or “geese-a-laying” didn’t make your gift list, you can still learn a lot by checking out how their prices have gone up and down over the years.

Deutsch Credits:

Partner/ Chief Creative Officer: Kerry Keenan
SVP, Group Creative Director: Jeremy Bernstein
Senior Copywriter: Matt Moyer
VP, Creative Director: Qian Qian
EVP/Director of Integrated Production:  Joe Calabrese
SVP/Director of Digital Production: Suzanne Molinaro
VP/Executive Digital Producer: Jennifer McBride
Senior Art Producer: Hillary Jackson
Producer: Jillian Cornette

Production Companies:

MediaMonks (creative digital production)
Invisible Creature (toy design & packaging)
3D Printer Experience (3D printing the toys)
ShootersNYC (intro/outro video production)
Director/DP: Craig Needleman
Executive Producer: Jim Huie
Senior Editor: Anthony Marinelli
Account Director: Amy Sweeney

T-Mobile Family Day

Goats, phones & fries. The best part about our job is we never know what’s coming next. Here’s a fun piece we recently finished for the fine folks over at Publicis and T-Mobile. We were asked to create character and BG illustrations for this 15 second spot while the talented peeps at World Famous handled the animation/post. OK, now I’m hungry.

Credits/Publicis: Kristi Flango: Art Director, Jenn Maples: Copywriter, Marisa Schoen: Executive Interactive Producer, Todd Bois: Creative Director

The Uproar!

Well, we’ve been hard at work for over a year on this next project (and have many more months to go), but we are excited to preview the logo and name of our first interactive children’s book The Uproar!, arriving on iPads everywhere via the Apple App store this fall. Lots of fun announcements coming in the first half of 2012, but for now – a quick synopsis:

“Journey into a world of sound and wonder in the interactive musical story The Uproar! Join a bizarre band of misfit monsters to explore a sprawling story from the mind of Invisible Creatureʼs Don Clark.”

We are honored and proud to be working with our new favorite publisher + partner: Space Dog Books. Please do yourself a favor and download Space Dog’s first chapter book Treasure Island, illustrated by the amazing Matthew Cruickshank.

It’s going to be a fun year. Much more soon …

1955-2011

Wood-E

Holy smokes! I can’t decide on whether I’d like to be Morpheus or John Lasseter at this moment. So good.

Thanks Rob.

Totoro Forest Project

The Totoro Forest Project is a ‘A fund raising exhibition/auction to support the national trust Totoro Forest Foundation that Oscar winning film maker Hayao Miyazaki has been helping over the years, featuring original art created by internationally acclaimed artists in the fields of animation, comic books, and illustration.’

I did notice that many of these pieces were created by Pixar illustrators, animators and directors. The work is absolutely stunning and I just love the concept.

A book featuring all of the pieces should be available on September 6th.

Skywalker Ranch

Kevin Kelley from Film School Rejects got a call from Skywalker Ranch to preview the new Clone Wars film. After his mild heart attack, he was able to take a TON of great photos of the infamous ranch. Lucky for us. Enjoy.

ABOUT

Founded in 2006 by Don & Ryan Clark, Invisible Creature is a
multi-disciplinary design and illustration studio based in Seattle, WA.

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