Over the years, Number One Gun has been a source of creative exploration for us. They’ve always been great at essentially giving us free-reign, which has allowed us the room to create some work that we’re really proud of (thanks, Jeff). For this, their newest digital-only release, This Is All We Know, we created a scene made to look like a page cut from a special Twilight Zone Edition of a 1960s Life Magazine. We started with a pre-printed image and added a mysterious mirrored box, nestled into the setting.
Last year we received a call from our favorite software company, asking us if we’d like to preview the soon-to-be-released Illustrator CC. The one caveat was that we had to create whatever we wanted and document how we did it. Our answer? A resounding ‘Awesome!’ and “Uh-oh, what are we going to create?” There were no guidelines, save for a few key words: Modern, fearless and reborn. Adobe’s theme for the new release.
Since we had just recently bought a farm outside of the city, we were in the thick of having our normal lives turned upside down – yet at the same time, we were having a blast with our new lifestyle. ‘Reality. Reborn.’ is inspired by that personal transition … blended together nicely with the amazing new features of Illustrator CC and Adobe’s willingness to give us carte blanche on creative direction.
We’ve been using Adobe’s products for almost 20 years now and rely extensively on their tools to create our projects. Huge thanks to Terry Hemphill and the Adobe team for asking us to do this. We had a lot of fun with CC’s great new features.
Read about how we went from sketch phase to final color blocking … and how our process always evolves as we work.
One of the coolest new features in CC is the Multiple File Place tool, allowing you to adjust the size of your file before dropping them on the artboard.
CC’s new Touch Type tool is especially great as well, allowing you to manipulate and edit individual characters without creating outlines.
Those are just 2 of my favorite new features. Read about the rest. A few details below:
… and pick up the giant 25″ x 46″ poster in the shop now for only $40.
Just in time for those blistery cold and lonely nights – FIRESTARTER Leroy C. is here! He’ll warm your soul – and toy shelf. We have a super limited run of these, so be sure to get your hot little hands on him quick …
We are excited to announce the launch of a fun new project we just finished up with the kind folks at Deutsch NY. Deutsch commissioned IC to create 12 unique character toy designs based on the classic song “The Twelve Days Of Christmas” for PNC’s infamous annual PNC Christmas Price Index. Beyond the task of creating 12 original characters based on the song, we also designed multiple interchangeable parts for each character – over 100 pieces in total. Partridge In A Pear Tree, Turtledove, French Hen, Calling Birds, Golden Rings, Geese-a-Laying, Swans-a-Swimming, Maids-a-Milking, Ladies Dancing, Lords-a-Leaping, Pipers Piping and Drummers Drumming.
The PNC Christmas Price Index site is loads of fun and allows you to create your own toy by selecting various heads, legs, arms, bodies and accessories. When you are done creating your character, PNC calculates the total cost of what your selection would be in 2013, as well as how much it has gone up or down since 2012.
But the coolest part? For 12 days, PNC is selecting 24 lucky winners per day to receive a 3D-printed gift in time for the holidays! Using Makerbot desktop printers, winners will be chosen randomly and selected each day. The more gifts you build, the more chances you have to win. Read more about that here.
We had so much fun with this project, now it’s your turn!
More about PNC Bank’s Christmas Price Index:
The PNC Christmas Price Index® shows the current cost for one set of each of the gifts given in the song “The Twelve Days of Christmas.”
It began 30 years ago when the chief economist at PNC Bank decided to figure out how much it would cost to buy each of the gifts. Little did he know, he was starting a holiday tradition that continues to this day.
The PNC Christmas Price Index® is similar to the Consumer Price Index, which measures changes in prices of goods and services like housing, food, clothing, transportation and more that reflect the spending habits of the average American.
The goods and services in the PNC Christmas Price Index® are far more whimsical. And most years, the price changes closely mirror those in the Consumer Price Index. It’s a fun way to measure consumer spending and trends in the economy. So even if “pipers piping” or “geese-a-laying” didn’t make your gift list, you can still learn a lot by checking out how their prices have gone up and down over the years.
Partner/ Chief Creative Officer: Kerry Keenan
SVP, Group Creative Director: Jeremy Bernstein
Senior Copywriter: Matt Moyer
VP, Creative Director: Qian Qian
EVP/Director of Integrated Production: Joe Calabrese
SVP/Director of Digital Production: Suzanne Molinaro
VP/Executive Digital Producer: Jennifer McBride
Senior Art Producer: Hillary Jackson
Producer: Jillian Cornette
MediaMonks (creative digital production)
Invisible Creature (toy design & packaging)
3D Printer Experience (3D printing the toys)
ShootersNYC (intro/outro video production)
Director/DP: Craig Needleman
Executive Producer: Jim Huie
Senior Editor: Anthony Marinelli
Account Director: Amy Sweeney
We’re extremely excited to announce that our first line of toys with Uncle Goose is now available! Over a year in the making, Stack And Scare™ is a series of 4 stackable wooden monster block sets. Each Roar! set contains 14-18 pieces in various shapes and sizes. Featuring eyeballs, teeth, horns, arms, rounded shapes for shoulders and eyes, monster heads, hands, feet, legs, torsos, patterns and more. Mix and match shapes or combine with other Stack And Scare™ sets to unleash endless (and taller) creature combinations! Beautifully and meticulously crafted by our friends at Uncle Goose in Grand Rapids, Michigan. Made from FSC certified basswood, using non-toxic inks. Purchase Stack And Scare™ from us, Uncle Goose or independent toy stores everywhere. We designed Stack And Scare™ for everyone at any age. We can’t wait to see what you do with them. Share with us at #stackandscare.
And of course … we thought it would be fitting to create a short “IC Filmmercial” featuring our wooden critters in action. We enlisted our friends in Portland, Beautiful Eulogy, to create a score using the blocks themselves and the result is pretty fantastic. Scroll to the bottom of this post to see how we (and they) made it all happen …
Roar! Set One:
Roar! Set Two:
Roar! Set Three:
Roar! Set Four:
… And check out how we (and Beautiful Eulogy) made the film … Then go grab their new album Instruments Of Mercy, out today.
Missed our original teaser? Check it out.
Here’s a look at the album cover we created with long-time friend Aaron Sprinkle, for his newest release, Water & Guns. The Album itself is phenomenal, and Aaron, as usual, gave us his unyielding trust to create something with no boundaries but our own imagination. Water & Guns speaks of (among many other things) Aaron’s recent move across the country, and his long journey to complete this record. Our idea was to represent two polarizing landscapes using abstract shapes. In this case, all pre-printed materials from vintage magazines. Buy this record.
We are extremely excited to announce our new partnership with Uncle Goose Toys. Made in Grand Rapids, Michigan for the past 30 years, Uncle Goose is the world’s premiere manufacturer of wooden blocks. We’ve partnered up with their amazing team to bring the highest quality and most creative wooden toys and playsets to the market. With new products and creations lined up through 2015 and beyond, we couldn’t be more thrilled to work with such a passionate company dedicated to their craft.
Hot off their debut at the NY NOW International Gift Show, our first product is titled Stack And Scare. Crafted from replenishable basswood and printed with non-toxic inks, the Stack And Scare series contains four stackable block sets that allow children (and you!) to create and configure hundreds of possible monster options. Before we let too much out of the bag (or box), we’ve put together a teaser film announcing the new line.
Stack And Scare will be available in retail locations worldwide and through our shop beginning in October. Stay tuned for the big launch …
We were in the big apple for their debut at the NY NOW show …
… and we visited the UG workshop in Grand Rapids this month to check out the progress.
We had the great privilege and honor of speaking at LEGO‘s internal Design Camp last week – a day away from the office for the creative team in beautiful Enfield, Connecticut. Scott Decoteau, along with the talented and generous crew at LEGO, were gracious hosts during our time in New England. Highlights of the trip included the LEGO HQ tour (wow), dangerously delicious indian food, bowling and sharing sentimental stories about the infamous drawstring denim LEGO bag.
To commemorate our talk, we decided to make some things. One of them being a poster of us creating our new mark out of 4,236 bricks – flown in from all over the world. After 2 hot days, 1 broken mallet (don’t ask), 6 iced coffees and 3 blisters, the mosaic came to life. Extra special thanks to LEGO for supplying the baseplates.
Unfortunately these posters and prints are not for sale, but who knows – we may throw some in future IC poster orders …
As we enter into our seventh year here at IC, we’ve decided to give our iconic mummy mark an upgrade.
The reenvisioning of our logomark is something we have been considering for some time. With a consciousness for particularly small uses (social media icons, products, packaging, clothing tags, etc.) we sought out for a bold, timeless mark that stands strong in every possible scenario. With a handful of new projects/products on the horizon, we decided that now is the time.
The original mark I created in 2006 was inspired by skateboard graphics and other pop art from our coming of age. Although it feels somewhat classic in its own right, the detailed style has proved to be limiting over the years.
Our goal was to create a simpler, more streamlined version of our classic “cyclops mummy,” keeping its overall concept (and hopefully its recognizability) in tact, but modernized and with a broader range of usability.
We explored a variety of shapes for the head itself – a perfect circle, a rectangle with rounded corners, etc. In the end, it was imperative that it truly convey a head shape, so we landed on what we refer to as the “egg.”
Aside from the logo’s core theme, we also knew we’d be sticking with our classic color scheme. It feels as integral to our brand as the mark itself, and allows us to maintain our focus. Another benefit of this new mark is our ability to explore varying combinations of these colors depending on its use. The solid white or yellow wrap will be the primary marks, while the shaded versions – with white highlights on the yellow wrap, and yellow lowlights on the white wrap, give us more detailed options as well.
A minor but important detail was the small piece of wrap peeking around the backside of the mummy head. It’s a subtle inclusion, but it truly helps the read. It was necessary that this piece be included, but without jeopardizing the true center of the new mark.
You’ll also notice the inclusion of an ® mark. With the recent registration of our brand name and identity, it’s time to make it official.
Comic-Conners! Head over to the LEGO booth and check out the FREE 2013 SDCC Exclusive Superhero Minifigures! We had the pleasure of designing and illustrating the packaging, 2 for Marvel (Spiderman & Spiderwoman) and 2 for DC (Superman & Green Arrow). Each carrier folds out to create an action-packed city backdrop for your Superhero. From what we’ve heard, these go pretty fast – so Tweet or Instagram us if you grab one! Gigantic thanks to Scott Decoteau and the team at LEGO for the super (get it?) fun project.
A few months ago we were approached by the kind folks at Facebook, asking if we’d be interested in creating a mural for their offices here in Seattle. It sounded like heaps of fun, so we signed up. They gave us a few keywords that represented the culture and atmosphere at Facebook. ‘Making The World More Connected’ and ‘Hacker’ got the most votes internally, so we dug into those ideas as our direction. Inspired by Ben Barry’s in-house postings, we based our piece on combining both thoughts – the idea of going beyond the ‘world’ being more connected intrigued us. Facebook existing outside of planet Earth seems like an attainable goal, so that’s where we landed. Once again we worked with our friend Don Rockwell on the application of the mural and it turned out pretty spectacular. See our quick and fun ‘Making Of’ film below:
We’re extremely thrilled to take part in the campaign for a new film titled Gennadiy. Our friends, Steve Hoover and Danny Yourd, the visionaries behind the powerful and moving Blood Brother documentary, have been hard at work on this incredible film and are now looking to finish the project with a little help from you. Visit the Kickstarter campaign here, where you can view the trailer, read about the film, and learn all the ways you can contribute to ensure its completion!
Once the campaign reaches $10,000 the poster that we created for the film will be revealed.
Fire up the V-Twin and pick up our new Biker Bullseye Gift Card for Target – in stores now. Complete with ultra-cool chromium reflective foil stamping technology in person! Below are a few initial sketches we provided the client before we began illustrating the final card — but see the whole process here.
Illustrator: Don Clark / Sketch Artist: Doug Oudekerk / Art Directors/Designers: Scott Gilson & David Ledsinger / Writer: Aaron Muther / Production Designer: Sarah Schroeder / Creative Manager: Ted Halbur
We’re excited to reveal our new cover for Minorville, the upcoming album from Nashville’s finest: Derek Minor. With the help of Curtis Clark (or ‘Dad’, as we like to call him), we designed this from the ground up in approx. 2 weeks. With over 100 feet of basswood and baltic birch, Dad took our design and created an entire city in 50 hours. Each structure arrived safely in Seattle, ready to be constructed in the shape of Derek’s profile. When we were initially presented with the challenge of creating this album cover, this was the first concept we pitched – Many thanks to Derek and Reach Records for sending us off and running. Stay tuned for a full comprehensive “Making Of” film coming in the next few weeks, but for now – enjoy the teaser (Processed using VSCO film emulation):
Oh Summer, where art thou? It’s always a pleasure working with Josh Lackey and our friends at Vulcan Real Estate. Here is our poster art for the 2013 South Lake Union Block Party, happening Friday August 9th and benefitting The Center For Wooden Boats. Printed on 80 lb. Cougar Opaque stock. See you at the beer garden.
We’re excited to announce the launch of Heartwork 2013! We’re so thankful to all of the artists that donated their time and talents this year.
What is Heartwork?
Heartwork is a project designed to raise money for art supplies within the art room at Target House — this wonderful home-away-from-home for the families of children facing long-term treatment at St. Jude® Children’s Research Hospital.
The whole idea started simply enough. We, along with a few other creative individuals, were asked to work on various design projects for the St. Jude Target House. But, in the process, we were so deeply moved by the experience that we didn’t want it to end. We witnessed firsthand the special connection the kids had with the art room in particular. It was a place where we saw kids at all stages of health just being kids. So, we began to wonder, “What if we could create a ongoing way to support more and better art supplies for these children?” It was then that Heartwork was born.
Every year, a group of talented artists create a series of 11″ x 14″ giclee prints to raise money for the art room. Each of the prints feature an interpretation of the word “Hope” and each edition is limited to only 10 pieces and signed/numbered by the artist.
Archival giclee – printed with pigment inks on archival cotton rag paper
Size: 11 inches x 14 inches with a 1″ border for framing
Signed & numbered editions of 10
Purchase the prints here.
“Hope” by The Heads Of State
“Black Rhino’s Forge Ahead” by Always With Honor
“Wild” by Jolby
“Flower Friends” by Tad Carpenter
“My Robot Friend” by Kevin Tong
“Thick-Lined Valley Of Love” by Aaron Draplin
“Growth” by Mike Perry
“Create Yourself” by Don Shank
“Upswing” by Invisible Creature
“Hope Mobile” by Julie West
Here’s a look at the recently completed cover for August Burns Red’s new album, Rescue & Restore. The album will be available June 25th on CD, double gatefold vinyl, and limited edition vinyl box set. Pre-orders available soon! We had an absolute blast putting this together. Thanks to JB and the guys for their trust and letting us run crazy with it.
Last February, the kind folks at Austin City Limits Music Festival commissioned us to design key art and assets for their infamous 6-day event, which is happening October 4-6 and 11-13. We graciously accepted their request and the new look is now out in the wild. We had a blast compiling all that there is to love about the iconic festival, the city of Austin … and even a little of their historic bat and flag culture. Oh, and Depeche Mode is playing?!
We were commissioned by our good friends at Toth Construction to produce and direct a short film documenting their rich heritage, high level of craftsmanship and the importance of building relationships. We shot this over a period of 2 weeks and used VSCO film emulation for the final edit. Music: “When I Am Old And Gray” by the Candlepark Stars.
New posters for Holy Ghost! and Black Rebel Motorcycle Club for this year’s Sasquatch! Festival. Available for purchase at 10AM on May 20th. See them on display at Vermillion in Capitol Hill starting May 18th, 7PM. 21+.