Just in time for those blistery cold and lonely nights – FIRESTARTER Leroy C. is here! He’ll warm your soul – and toy shelf. We have a super limited run of these, so be sure to get your hot little hands on him quick …
We are excited to announce the launch of a fun new project we just finished up with the kind folks at Deutsch NY. Deutsch commissioned IC to create 12 unique character toy designs based on the classic song “The Twelve Days Of Christmas” for PNC’s infamous annual PNC Christmas Price Index. Beyond the task of creating 12 original characters based on the song, we also designed multiple interchangeable parts for each character – over 100 pieces in total. Partridge In A Pear Tree, Turtledove, French Hen, Calling Birds, Golden Rings, Geese-a-Laying, Swans-a-Swimming, Maids-a-Milking, Ladies Dancing, Lords-a-Leaping, Pipers Piping and Drummers Drumming.
The PNC Christmas Price Index site is loads of fun and allows you to create your own toy by selecting various heads, legs, arms, bodies and accessories. When you are done creating your character, PNC calculates the total cost of what your selection would be in 2013, as well as how much it has gone up or down since 2012.
But the coolest part? For 12 days, PNC is selecting 24 lucky winners per day to receive a 3D-printed gift in time for the holidays! Using Makerbot desktop printers, winners will be chosen randomly and selected each day. The more gifts you build, the more chances you have to win. Read more about that here.
We had so much fun with this project, now it’s your turn!
More about PNC Bank’s Christmas Price Index:
The PNC Christmas Price Index® shows the current cost for one set of each of the gifts given in the song “The Twelve Days of Christmas.”
It began 30 years ago when the chief economist at PNC Bank decided to figure out how much it would cost to buy each of the gifts. Little did he know, he was starting a holiday tradition that continues to this day.
The PNC Christmas Price Index® is similar to the Consumer Price Index, which measures changes in prices of goods and services like housing, food, clothing, transportation and more that reflect the spending habits of the average American.
The goods and services in the PNC Christmas Price Index® are far more whimsical. And most years, the price changes closely mirror those in the Consumer Price Index. It’s a fun way to measure consumer spending and trends in the economy. So even if “pipers piping” or “geese-a-laying” didn’t make your gift list, you can still learn a lot by checking out how their prices have gone up and down over the years.
Partner/ Chief Creative Officer: Kerry Keenan
SVP, Group Creative Director: Jeremy Bernstein
Senior Copywriter: Matt Moyer
VP, Creative Director: Qian Qian
EVP/Director of Integrated Production: Joe Calabrese
SVP/Director of Digital Production: Suzanne Molinaro
VP/Executive Digital Producer: Jennifer McBride
Senior Art Producer: Hillary Jackson
Producer: Jillian Cornette
MediaMonks (creative digital production)
Invisible Creature (toy design & packaging)
3D Printer Experience (3D printing the toys)
ShootersNYC (intro/outro video production)
Director/DP: Craig Needleman
Executive Producer: Jim Huie
Senior Editor: Anthony Marinelli
Account Director: Amy Sweeney
We’re extremely excited to announce that our first line of toys with Uncle Goose is now available! Over a year in the making, Stack And Scare™ is a series of 4 stackable wooden monster block sets. Each Roar! set contains 14-18 pieces in various shapes and sizes. Featuring eyeballs, teeth, horns, arms, rounded shapes for shoulders and eyes, monster heads, hands, feet, legs, torsos, patterns and more. Mix and match shapes or combine with other Stack And Scare™ sets to unleash endless (and taller) creature combinations! Beautifully and meticulously crafted by our friends at Uncle Goose in Grand Rapids, Michigan. Made from FSC certified basswood, using non-toxic inks. Purchase Stack And Scare™ from us, Uncle Goose or independent toy stores everywhere. We designed Stack And Scare™ for everyone at any age. We can’t wait to see what you do with them. Share with us at #stackandscare.
And of course … we thought it would be fitting to create a short “IC Filmmercial” featuring our wooden critters in action. We enlisted our friends in Portland, Beautiful Eulogy, to create a score using the blocks themselves and the result is pretty fantastic. Scroll to the bottom of this post to see how we (and they) made it all happen …
Roar! Set One:
Roar! Set Two:
Roar! Set Three:
Roar! Set Four:
… And check out how we (and Beautiful Eulogy) made the film … Then go grab their new album Instruments Of Mercy, out today.
Missed our original teaser? Check it out.
We are extremely excited to announce our new partnership with Uncle Goose Toys. Made in Grand Rapids, Michigan for the past 30 years, Uncle Goose is the world’s premiere manufacturer of wooden blocks. We’ve partnered up with their amazing team to bring the highest quality and most creative wooden toys and playsets to the market. With new products and creations lined up through 2015 and beyond, we couldn’t be more thrilled to work with such a passionate company dedicated to their craft.
Hot off their debut at the NY NOW International Gift Show, our first product is titled Stack And Scare. Crafted from replenishable basswood and printed with non-toxic inks, the Stack And Scare series contains four stackable block sets that allow children (and you!) to create and configure hundreds of possible monster options. Before we let too much out of the bag (or box), we’ve put together a teaser film announcing the new line.
Stack And Scare will be available in retail locations worldwide and through our shop beginning in October. Stay tuned for the big launch …
We were in the big apple for their debut at the NY NOW show …
… and we visited the UG workshop in Grand Rapids this month to check out the progress.
Our latest product for Target is in stores now … and it’s a fun one. Captain Bullseye’s Build-A-Plane! Gift Card is a whopping 21 pieces of snap-together awesomeness. Complete with accents of metallic silver, a spinning propeller and a display stand that doubles as a cloud/Gift Card holder. See more here and purchase here. As always, big thanks to our A.D.’s Ted Halbur and Brian Holt. You are now free to move about the toy shelf.
We love our clients. We love Lego. So why not combine the two? For our annual Client Holiday gift this year, we decided to design a custom Eye Creature Lego kit. Edition of 6 sets. 444 pieces. 4 instruction booklets. 8 different mouth combinations – and a hinged top that allows the owner to store all kinds of fun items (as shown below). We even found 2 extremely cute kids from 1972 in my house that wanted to participate in the box design. Disclaimer: This product is NOT affiliated with Lego, folks – this was a gift. Oh, enough already. Check out how we made it below:
Our friends Klaus & Erik over at Toth Construction commissioned us to design a set of wooden architectural nesting blocks for their top tier clients this holiday season. Each hand-signed and numbered set includes a sliding laser-etched Russian birch wood lid and 19 individual sugar maple blocks. Special thanks to Jonathan Cowles over at Patronus Design for meticulously handling the production of each set. We also collaborated with Rachel Brandzel to create hand-made letterpressed cards to accompany each box. Oh, and do yourself a favor by perusing one of Toth’s latest works of art, designed by Jim Olson.
Honored to be featured in Print’s 2012 Regional Design Annual. Gigantic thanks goes to our favorite clients over at Target inHouse.
The Holidays! Drawing! Toys! Cars! Dogs! Flying goats! Some of our very favorite things are all wrapped up in our latest Gift Card for Target, Bullseye’s Draw & Go. Unfold the map, flip the switch and watch Bullseye cruise along! Or better yet, turn the map over and draw your own track (using the complimentary marker) – Bullseye follows along the path you’ve created! Pretty cool, right? To see him in action, check out our latest Unboxing episode, embedded above. Extra special thanks to Ted Halbur, Brian Holt, Brian Bennett and Kelly Gray at inHouse for the amazingly fun project. Grab one (or ten) here.
We’re excited to announce ‘Unboxing‘, a new video series where we open, unpack and showcase the latest products we’ve worked on. First up: Our Hexapillar Gift Card for Target, another fun project from the creative folks at inHouse. We had loads ‘o fun creating Hexapillar and as you can tell, the metamorphosis was successful.
Stay tuned for Episode 2!
Founded in 2006 by Don & Ryan Clark, Invisible Creature is a
multi-disciplinary design and illustration studio based in Seattle, WA.